"Shtick"1) One's special trait, interest, or activity. Noun.
2) A usually comic or repetitious performance or routine. Yiddish.
We have a Shtick.
The TacOpShop specializes in those tricked-out rifles and shotguns you see at the gunshows, high-end gun dealers, and on internet sites, like this one, but can't afford because they're asking $3,000 for 'em. Most fellas want one if it wouldn't make a bigger dent on their budget than .50 Caliber BMG on steel silhouettes.
Eighty-plus percent of Americans have a middle-class income. We build rifles and shotguns to match, such as the Sig Sauer M400 and DPMS AR. We don't think you should have to pay $500 or $1000 more to get a different shape of groove cut into your perfectly functional quad-rail or overpay for a speed loader. We also don't try to oversell you on a $1000 optic that you need in Afghanistan, but is just gratuitous in Cincinnati. It sounds good to say your rifle-scope is rated at .50 BMG, but have you ever set a .50 BMG round next to a .223?
The old adage says, bring enough gun. That's what we sell: Enough gun.